Corporate Social Responsibility
Play Safe with Sisimpur
The AO recognizes that prevention is essential when it comes to trauma and fracture care, and its international work to improve patient outcomes involves vital activities in prevention and harm reduction.
Bangladeshi children’s injury prevention knowledge has improved significantly, thanks to the two-and-a-half-year Play Safe with Sisimpur educational project funded by the AO Strategy Fund and carried out with educational children’s programming leader Sesame Workshop. Sisimpur is the Bangladeshi version of Sesame Street.
Based in New York City, United States, Sesame Workshop is one of the world’s foremost leaders in children’s education and the non-profit behind the renowned Sesame Street television (TV) series. With almost 50 years of experience, Sesame Workshop provides educational resources through TV, community engagement, digital platforms and more, making it a natural partner for Play Safe with Sisimpur.
Sesame Workshop Bangladesh and the Village Education Resource Center (VERC) in Bangladesh worked in the schools to create Play Safe with Sisimpur murals, based on the content from the curriculum. The murals stand as reminders to the children of the messages and lessons learned during the intervention. VERC conducted school events which engaged children, parents, teachers, and local government officials. Children participated in group activities, played games, and interacted with their favorite Sisimpur characters.
In May 2018, in partnership with the Centre for Injury Prevention and Research, Bangladesh (CIPRB), Play Safe with Sisimpur content was distributed to 1,800 of CIPRB’s Anchal centers, where trained supervisors provide childcare and teach children and parents about health, nutrition, and hygiene.
This makes it possible for the content to reach a new audience, mostly mothers and children who attend the centers. CIPRB estimates that the materials are reaching 45,000 children through their centers.
The impact of those deliverables was demonstrated by an evaluation conducted in the final stages of the project. Analysis showed that injury prevention knowledge improved significantly in both children and adult learners as a result of Play Safe with Sisimpur in the areas of playing safe, road traffic injuries, falls, and animal injuries.
In fact, the overall reported incidence of unintentional injuries decreased, indicating that changes in behavior had taken place. And there are opportunities for Play Safe with Sisimpur to continue. Play Safe with Sisimpur continues to be aired on TV and the classes live on with local funding. All parties hope these opportunities for collaboration continue.